The British group, world leader, has just started its activities in Algeria
HSBC banking model?
By: Khaled R.
Opening of subsidiaries or branches of foreign banks in Algeria raises the issue of choice between funding primarily from the investment or trade.
At HSBC branch in Algiers, unlike other banks, we saw no queues at the counters. We see few customers. The furniture and layout of equipment reflect the image of a modern space, comparable to that of agencies of major international banks. To understand its operation, we went to the headquarters.
space part of the tower business of Pines-Maritimes, owned by Rahim, is dominated by the glass: windows, from windows, glass facade, glass partitions between offices, suggesting that transparency is the creed of this bank. Inside, the staff comes alive. It looked like a beehive. We learn that HSBC Algeria, a branch of HSBC, the British banking group, number 1 in Europe and worldwide, especially in respect to its capitalization, has started its activities in Algeria. It opened its doors in fact, on 3 August. "With a capital of 2.5 billion dinars, she employs 80 employees including 75 young Algerians, most of the bac + 5. A large majority of staff are women. The average age is 28 years. Virtually all employees are trilingual: French, Arabic, English. These are young high-potential international mobility could, "said a branch manager. HSBC target customers as individuals and businesses. Among the principles the bank intends to apply include the need for agencies comfortable. Each customer is, moreover, attached to a sales representative contacted by telephone, mobile and Internet. Here, e-banking is preferred. The customer can access their account remotely, do remote operations. (Transfers in Algeria). A sure way to avoid the queues in its branches. HSBC Algeria offers products such as the management of means of payment, consumption loans and car loans. It targets two categories of customers: high-end customers and large enterprises. For the latter, it has a mobile sales force.
agents move among companies and offers them a package of bank services: for example, or automobile consumption loans for employees of the client company. So Overall, HSBC Algeria targets large international groups, the group's customers worldwide. It is the local relay customer of the HSBC Group which has offices very strong in emerging markets: Russia, China, Brazil, India, Turkey. It specifically targets multinational companies operating in Algeria and large Algerian SMEs. For the latter, she offers them to finance operations, investment and foreign trade. It makes available a total of almost 30 billion dinars for loans for investment.
Algeria HSBC's ambition is to be an Algerian bank as is HSBC in China, Brazil. In a word, blend into the local environment. "We want to work on local issues," the official said. In other words, especially addressing the needs of corporate finance, working on major equipment projects in Algeria. In summary, HSBC Algeria intervenes in the financing of major projects in the hydrocarbon sector and non-hydrocarbon. She can play the role of the board. Among its projects, HSBC Algeria plans to open a dozen agencies. It plans to intervene in the interest rate risk. In a word, to protect its customers against currency risk. This bank also plans to develop products for non-existent financial investments in Algeria: Sicav and FCP (mutual fund).
Thus, the bank seems to apply to large corporations and wealthy clients. "It is selective to HSBC Algeria. We want to provide local economic agents our products and services, they demonstrate that we know the local environment ", says the source. The question is whether the bank will help meet the investment needs of the country. Time will tell. FREEDOM
HSBC banking model?
By: Khaled R.
Opening of subsidiaries or branches of foreign banks in Algeria raises the issue of choice between funding primarily from the investment or trade.
At HSBC branch in Algiers, unlike other banks, we saw no queues at the counters. We see few customers. The furniture and layout of equipment reflect the image of a modern space, comparable to that of agencies of major international banks. To understand its operation, we went to the headquarters.
space part of the tower business of Pines-Maritimes, owned by Rahim, is dominated by the glass: windows, from windows, glass facade, glass partitions between offices, suggesting that transparency is the creed of this bank. Inside, the staff comes alive. It looked like a beehive. We learn that HSBC Algeria, a branch of HSBC, the British banking group, number 1 in Europe and worldwide, especially in respect to its capitalization, has started its activities in Algeria. It opened its doors in fact, on 3 August. "With a capital of 2.5 billion dinars, she employs 80 employees including 75 young Algerians, most of the bac + 5. A large majority of staff are women. The average age is 28 years. Virtually all employees are trilingual: French, Arabic, English. These are young high-potential international mobility could, "said a branch manager. HSBC target customers as individuals and businesses. Among the principles the bank intends to apply include the need for agencies comfortable. Each customer is, moreover, attached to a sales representative contacted by telephone, mobile and Internet. Here, e-banking is preferred. The customer can access their account remotely, do remote operations. (Transfers in Algeria). A sure way to avoid the queues in its branches. HSBC Algeria offers products such as the management of means of payment, consumption loans and car loans. It targets two categories of customers: high-end customers and large enterprises. For the latter, it has a mobile sales force.
agents move among companies and offers them a package of bank services: for example, or automobile consumption loans for employees of the client company. So Overall, HSBC Algeria targets large international groups, the group's customers worldwide. It is the local relay customer of the HSBC Group which has offices very strong in emerging markets: Russia, China, Brazil, India, Turkey. It specifically targets multinational companies operating in Algeria and large Algerian SMEs. For the latter, she offers them to finance operations, investment and foreign trade. It makes available a total of almost 30 billion dinars for loans for investment.
Algeria HSBC's ambition is to be an Algerian bank as is HSBC in China, Brazil. In a word, blend into the local environment. "We want to work on local issues," the official said. In other words, especially addressing the needs of corporate finance, working on major equipment projects in Algeria. In summary, HSBC Algeria intervenes in the financing of major projects in the hydrocarbon sector and non-hydrocarbon. She can play the role of the board. Among its projects, HSBC Algeria plans to open a dozen agencies. It plans to intervene in the interest rate risk. In a word, to protect its customers against currency risk. This bank also plans to develop products for non-existent financial investments in Algeria: Sicav and FCP (mutual fund).
Thus, the bank seems to apply to large corporations and wealthy clients. "It is selective to HSBC Algeria. We want to provide local economic agents our products and services, they demonstrate that we know the local environment ", says the source. The question is whether the bank will help meet the investment needs of the country. Time will tell. FREEDOM
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